BY SELMA is a Belgian brand of hijabs and accessories made to be worn every day. Our orders are prepared and shipped from Belgium.

Write to us at infobyselma@gmail.com or through our Contact page. For a question about an order, always include your order number: we will reply faster.

Yes. On your first visit, a window offers you your country, currency and language. The country sets the currency shown and the shipping conditions.

It's our loyalty programme, free and with no subscription. Every euro you spend earns you 1 mile. As your miles add up, you pass 4 gates that unlock new perks, and you exchange your miles for gifts at the Duty Free. Everything is explained on the Passport page.

Simply create an account on byselma.be, from the Passport page or « Account ». Your passport opens right away, with 20 welcome miles.

With every order: €1 spent = 1 mile.
When you create your account: 20 miles.
For a review on an item you received: 15 miles.
For a friend you refer: 50 miles.

30 days after your order, once the withdrawal period has passed: this avoids any mistake in case of a return. You then find them in your passport space, reachable with the « Your miles » button at the bottom of the screen.

A1 · Check-in, from sign-up: 1 mile per euro and early access to new colours.
B2 · Customs, from €150 spent: early access to new drops and a €5 voucher.
C3 · Boarding, from €350 spent: free shipping on all your orders and a €10 voucher.
D4 · Destination, from €700 spent: free shipping on all your orders and a €20 voucher.

The amounts count your total purchases since 8 October 2026. Each voucher is given to you automatically when you pass the gate, and you find it in your loyalty space.

At the Duty Free, you exchange your miles for gifts: free shipping (90 miles), an underscarf (200 miles), a BY SELMA hijab (350 miles), a BY SELMA top (650 miles) or a BY SELMA dress (1,000 miles). Your gift arrives with your next order.

Spending your miles never sends you back a gate: gates are based on your total miles earned, not on your balance.

Log in and open your passport space with the button at the bottom of the screen. In the referral section, copy your personal link and send it to your friend.

She gets −10% on her first order and has 7 days to order, with the same email address. You receive 50 miles 30 days after her order. Referral is for new customers who don't have an account yet.

Your miles stay valid for 12 months after your last order. Each new order therefore extends their validity.

The miles earned with returned items are removed from your balance.

Yes. Log in, then tap « Add to Apple Wallet » or « Add to Google Wallet » under your boarding pass. Your miles update there automatically. To leave the programme, write to us from the Contact page.

Choose your item, its colour and size if needed, then click « Add to cart ». Open your cart and follow the payment steps. You will receive a confirmation email as soon as the order is confirmed.

Every order placed before 8 pm is prepared the same day.

Yes, as long as it has not shipped yet. Write to us as soon as possible at infobyselma@gmail.com with your order number and the change you want. Once the parcel has left, you will need to make a return.

As soon as it ships, you receive an email with your tracking number. It lets you follow your parcel on the carrier's website.

Hijabs, bonnets and underscarves, in several fabrics and a wide range of colours. You can also build your own box on the Build your box page.

The measurements of each item are in our size guide, also available from every product page. If in doubt, write to us: we'll be happy to advise you.

Care instructions and the composition of each item are listed in the « Details » tab of the product page.

On the product page, leave your email to be notified as soon as it's back in stock.

We ship to Belgium, most of Europe, the United Kingdom, Switzerland, Norway, the Gulf countries, the United States, Canada and Australia. The full list and rates are on our Shipping page.

Belgium: €6.50, free from €100. France: €8.50. Netherlands and Germany: €8. Italy and Spain: €11. Denmark: €14. Sweden: €16. In these countries, shipping is free from €150. For other countries, the cost is shown at checkout.

Belgium: 24 h. Europe, United Kingdom, Switzerland and Norway: 5 days. Gulf countries: 7 to 10 days. United States, Canada and Australia: 7 to 12 days. These times are added to the preparation day.

For deliveries outside the European Union (United Kingdom, Switzerland, Norway, United States…), customs duties and local taxes may be charged on delivery. They are paid by the recipient.

Yes, you can enter any delivery address you like at checkout, for example your workplace.

Enter your code in the field provided at checkout, then apply it. The discount is shown before you pay.

Check the spelling of the code, its validity date and its conditions (minimum amount, eligible items). If the problem continues, write to us at infobyselma@gmail.com.

Sign up to our newsletter to be the first to hear about new arrivals and offers. With the BY SELMA Passport, your purchases earn you miles and unlock perks, like free shipping on all your orders from gate C3.

Bank card, PayPal, Apple Pay, Google Pay and Shop Pay. The available methods are shown at checkout depending on your country.

Yes. Payment goes through Shopify's secure platform and your bank details are encrypted. We never have access to them.

Prices are shown in your country's currency, and you pay in that same currency. In Belgium and the euro zone, everything is in euros.

Yes, you have 14 days after delivery to change your mind, without giving a reason, including for sale items. Items must come back unworn, unwashed and with their labels.

Let us know before the end of the 14 days via the Withdraw from the contract page or by email at infobyselma@gmail.com. Then send the items back within 14 days to: BY SELMA – Business Brothers, Egide Walschaertsstraat 22A, 2800 Mechelen, Belgium. We recommend a tracked shipment.

Return shipping is at your expense, unless the item is faulty or doesn't match your order: in that case, the return is at our expense.

No later than 14 days after you have notified us, to the payment method used for the order. We refund the price of the items and the original shipping cost (at the standard rate). We may wait until we have received the items, or proof that they were sent. All the details are in our return policy.

To change size or colour, send the item back as a return and place a new order for the item you want.

Check your spam folder. If you can't find it, write to us at infobyselma@gmail.com with your name and the email address you used: we'll check your order.

First check the tracking you received by email. If the parcel stops moving or never reaches you, write to us at infobyselma@gmail.com with your order number: we'll handle it with the carrier.

Take a photo of the parcel and the items, then send it to infobyselma@gmail.com with your order number. We'll find a solution with you.

Write to us at infobyselma@gmail.com with a photo and your order number. The return is at our expense and you are covered by the 2-year legal guarantee of conformity.